Traditional direct mail often gets ruled as the ‘golden oldie’ of marketing, especially in this digital age where news is real-time, markets are crowded and content sharing is aspired to.
Introducing yourself to ideal customers through a direct mail marketing campaign will help you get new business quickly and easily!
Here are 7 examples of when new tricks are performed by the old dog itself… direct mail.
Perry Process
The concept behind the Perry Process campaign was to encourage manufacturing companies to sell their surplus or unwanted process equipment to the company in exchange for cash!
The ‘don’t ignore it’ campaign included fake money inserts as an attention grabber and the “Don’t throw away your money” flyer doubled-up as a freepost card.
Land Rover
Land Rover used a balloon in a box to invite 100 customers to the opening of their Liverpool showroom. On the end of the balloon string was the marketing message and event invite, making the follow-up sales call a welcomed experience.
World Water Day
To mark World Water Day, this mailer was sent out to companies and the press. The letter inside could only be read when held under water – proving that water really is the source of all knowledge.
The Theatre Company
The Theatre Academy in Bratislava used paper bags to invite members of the public to their performance of Shakespeare’s MacBeth. Now where have we seen this logo before…
Griffiths, Gibson and Ramsay Productions
In their direct marketing campaign Griffiths, Gibson and Ramsay Productions created a working record player out of cardboard. This campaign was so successful that the agencies it was sent to called the company to ask for extras to bring home to their kids.
Hell Pizza
As part of their direct mail campaign, Hell Pizza came up with the concept of Mis-Fortune Cookies. They are currently being sold through all 66 Hell Pizza stores these have darker messages than the traditional Chinese variety.
Planet Kids
Playschool chain, Planet Kids, created an invite to announce their Annual Day celebrations which was given to parents through their students. The ‘hand puppet’ idea was born from an A4 sized paper and engaged with students enough for them to pass their excitement onto their parents.
For a creative direct mail campaign to suit your business get in touch.
By Sarah Miners
