At Home with… Helen McArdle Care provides clients with a bespoke service in home care.
They assess every client individually and create a tailor-made plan depending on the needs of the client.
Services include Personal Care assistance, Catering, Hair and Beauty, Companionship for Outings, DIY/Decoration, Gardening, Laundry, Shopping and Short Breaks.
We looked at the target audience with the intention of creating an identity which reflected a modern, quality service in a tone which didn’t patronise. When considering a home based service, specifically for elderly people, we need to create a feeling of trust, security and reliability.
We developed a hand written marque that we feel is fresh and modern, but one which will be accepted and trusted by the service user. The colour palette was carefully chosen not only to provide the right perception, but to neatly fit within the Helen McArdle group of companies.
At Home website homepage
The brand is featured across all forms of communication including stationery, vehicle, posters, leaflets, direct mail, pharmacy bag, advertisements and the website.