Dialight direct mail

Successful direct mail campaign for Dialight

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Think the age of client-generating direct mail is over? Think again.

Dialight’s mission is to bring the value of solid state lighting to customers from a broad range of industries and markets based around the world.

Brief

As a way of attracting new customers, Dialight enlisted our help to create a direct mailer in French, German and English.

The aim of the mailer was to promote LED lighting as a money-saving and energy efficient alternative to HPS high bay lighting.

Showcasing the quality of Dialights product vs alternatives

Showcasing the quality of Dialights product vs alternatives

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Solution

It was important that the benefits of the Dialight’s products were accentuated.

Perfectly designed to be rolled up and inserted into a tube for delivery

Perfectly designed to be rolled up and inserted into a tube for delivery

To do this we compared the LED products to alternatives in the marketplace which showcased Dialight’s offering as more effective and energy efficient.

The mailer was designed so it could be rolled up and inserted into a tube for delivery.

Impact

Christine Gupta, Global Marketing Director at Dialight said: “The recent ATEX mailer produced an enquiry asking us to quote for a lighting project and pointed us to a 60-warehouse new build project.

Not bad for a piece of ‘junk mail’ and the recipient said it’s the first mail-shot he’s EVER responded to. Nice work guys! We’ll be doing more of those.”

 

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