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Lastminute.com’s creators launch an interior design site



mydeco will transform the way we design and shop for our homes, just as lastminute.com transformed the travel industry, according to the creators.

For the first time ever, mydeco brings together more than a one million products from over 500 retailers in one place. It features pieces from high end and high street favourites such as The Conran Shop and John Lewis, to small niche manufacturers. Easy-to-use 3D room-planning tools help you to see how real products will look in your room.Founder and executive chairman Brent Hoberman (pictured) says: "mydeco helps you get more out of your home. The site empowers consumers by giving them unrivalled choice, design advice and unique room-planning tools."We, as a nation, spend about £14bn a year furnishing our homes - yet until now, the internet hasn't been used to bring it all together and make the customer's shopping experience easier and more enjoyable. mydeco gives you everything you need to shop wisely, stylishly and confidently."

David Kelly, CEO, mydeco says: "In the US already more than one in ten furniture purchases are made online. The same will happen in the UK. We know that consumers want to buy their furniture and home accessories online, but no previous site has enabled them to with such ease, choice and style."

The site includes:

- Revolutionary 3D room-planning tools that allow you to see how real products will look in your room

- Over 1,000 inspirational room ‘looks' to choose from, which can be tailored to your budget

- Advice and style from leading designers such as Sir Terence Conran, Jade Jagger, Kelly Hoppen, Andrew Martin and Tara Bernerd

- An online community so users can swap ideas, or even

see each others' rooms

mydeco attracted a successful group of investors, following one of the largest internet seed rounds in Europe, led by SPARK Ventures. Tom Teichman, Chairman of SPARK Ventures, a founder investor in lastminute.com and Non-Executive Director on the Board of mydeco, said: "This is a very large market and the mydeco team is one of the most successful, experienced and dynamic in Europe at building big new online markets."

In addition to SPARK Ventures, other investors include Lord Rothschild's family interests, Edward Atkin, founder of Cannon Avent, Marc Worth, founder of Worth Global Style Network, Yoo Ltd, the property branding, design & investment company lead by John Hitchcox and Philippe Starck and Arts Alliance, a venture capital firm who was also a backer of lastminute.com, represented by founder Thomas Hoegh.


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