Perry Process Equipment Ltd is one of the world’s largest dealers of used and second hand processing equipment for the Chemical, Pharmaceutical, Food, Brewing and Cosmetics markets, amongst many others.
With over 25,000 items of stock across various global locations they are confident that they can help manufacturing and process companies to source the equipment they need.
As specialists in Marketing Newcastle based Urban River was approached by Perry Process to create a range of marketing communications including brochures and flyers to support a marketing drive both in the UK and across Europe.
We created an attractive brochure design which presented the company in a professional way and makes them stands out from the crowd.
Materials spanning Europe
Hand-drawn illustrations were included to make the overall look of the marketing literature more appealing.
We accentuated the current red and black colour scheme used in Perry Process’ logo and adopted it across the materials created for the French and Spanish market.
We then combined the illustrations with a more professional and corporate look to reassure potential buyers and sellers.
All brochures contain the company history and values, the sectors Perry Process serve plus case studies based on client examples.
In addition to their brochure, a flyer was created to target both an English and German market.
Don’t throw away your money
The concept behind the campaign was to encourage manufacturing companies to sell their surplus or unwanted process equipment to Perry Process in exchange for cash!
Don’t ignore it
The “don’t ignore it” campaign included fake money inserts as an attention grabber and the “Don’t throw away your money” flyer doubled-up as a freepost card.
This means companies interested in selling to or buying from Perry Process could request more information about their services.
The mailer proved very successful in generating new business and the fake money created lots of attention across a number of exhibition events.
What Perry Process said:
Melissa Young, Marketing Manager at Perry Process, said “I have worked with Urban River for a number of years and I am continually impressed with their creative abilities, quality and standards of work and value”.
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