A new brand identity for the Restaurant Design Associates

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Restaurant Design Associates

RDA has many years of experience in the design of catering and retail facilities and have built up an enviable reputation within the industry. Their range of clients includes multi-national blue chip companies, educational and NHS Trusts, contract caterers and private clients across the UK.

The business had previously generated significant levels of work through current contacts and experience, but realised the requirement to refresh the original brand identity and evolve the name of RDA.

After taking into account colour and copy lines and researching the market place, we created a series of strong individual identities which would differentiate RDA from competitors in the sector.

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Our ideas

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The previous RDA logo

The previous RDA logo

It was important that the brand showcased the company as a professional and experienced business, and as the leader in its field. As RDA provides a variety of services including consultancy, design, installation, project management and equipment procurement, we made sure the image was transferable and appealed to all service target markets.

Key themes we discussed when creating the brand included emphasizing RDA as professional, exciting, fresh and sophisticated; ensuring the knowledge and experience of the company is effectively promoted.

This gave structure to the designs we suggested and ensured what we produced was unique but also flexible enough to accommodate a range of content types which could be used across any medium.

This brand identity was then adopted across the letterheads, business cards, compliment slips, exhibition banner-stands, corporate brochure, online credentials document and the website of RDA.

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