Print Design for Select Living

Promotional literature to support the new brand and advertising campaign

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Print Design for Select Living

Eslington Mews and Springfield House make up the new Select Living residential development built with 55+ residents in mind.

This high quality development provides a luxurious lifestyle concept and the skilled print design staff at Newcastle Urban River were tasked with creating and implementing a campaign to support the apartment sales launch.

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Creating materials fit for the client

This project involved us researching and understanding the needs and concerns of the Select Living purchaser.

Understanding the purchaser

Understanding the purchaser

Moving from their family home to a new-build apartment may be a daunting decision so using clear layouts, relaxing and neutral colours and larger text allowed us to create an information pack for Select Living’s market.

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The literature

To support Select Living’s brand and advertising campaign, we created a range of promotional print design literature including stationery, invites and information packs.

The range of stationery included letterheads, compliment slips and direct mailers for those website visitors who registered to receive updates.

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Eslington Mews

When the apartments were near-completion, potential customers were sent information packs.

Informative materials

Informative materials

This included an overview of the overall development, invitation to the open house event plus apartment visualisations, elevations and specifications all delivered in a branded folder.

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Springfield House

Seasonal newsletter

Seasonal newsletter

Since the development opening in February 2012, we continue to create a seasonal Newsletter so residents can be kept up to date with the happenings in and around the retirement community.

 

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