Straightline Construction Ltd specialise in the refurbishment and construction of public sector housing throughout the North East.
Urban River were tasked with redeveloping Straightline Construction’s existing website into a new Content Management System; adding social media functionality and related features to facilitate an improved online presence.
Although the previous site was informative, it did not take advantage of new online improvements which would make managing Straightline’s website easier.
Straightline Construction's old website
The design of the site was not build with search engine optimisation in mind and did not integrate with social media capabilities which have improved over the last few years.
The new system enables the Straightline employees to manage their website content via any internet enabled PC or Mac browser. Content creation can also be managed via an iPhone application for WordPress which makes on-the-go editing very easy
We branded Straightline Construction’s Twitter home page to match the design of the main website. This has great potential for promotion; especially during special events, company news stories or changes to the business.
Branded Twitter profile
Alongside the Twitter sharing button, the Facebook ‘Like’ button is displayed. Any customers with Facebook accounts can now quickly add Straightline to their list of Likes.
