Urban River began working with TT2 Limited in July 2008 and have helped shape many improvements to their online services.
The Tyne Tunnels exist to provide a crossing point under the River Tyne between North and South Tyneside and is used by 40,000 vehicles per day.
The new website provides all of the information you’d expect and a few interesting bits of functionality you wouldn’t.
The first is the web cams. It was clear when looking at the old version of their website that the web cams were a very popular piece of content. We wanted to do something more interesting than simply lists links to the many cameras available to view live. We designed a unique interface to get a better understanding of where the cameras were situated, so you can see exactly the range and location each camera covers.
TT2 Webcam Selection Screen
TT2 Camera Selection Screen
TT2 Live Webcam Feed
TT2 have vehicle registration plate recognition cameras which allow us to send live feeds of travel times both Northbound and Southbound. This is very popular content and has proven to be an excellent driver of mobile traffic (see iPhone Web Application below).
TT2 Live Approach Times
Another major change was the introduction of Customer Accounts and offering an electronic means to apply for vehicle permits. This administration saving exercise was developed further over a series of website updates and we continue to support TT2 Limited as they move into an exciting future with the opening of the New Tyne Crossing.
iPhone Web Application
We designed the TT2 mobile experience from the ground up to only offer content that people might need on-the-go. Smart phone visitors are given the option to view a mobile optimised version of their site should they wish to, proving to be very successful. When designing the experience we kept things simple. When you’re commuting to and from work with the knowledge of how long your journey is likely take proves to be very useful. You can even view the live web cam feeds to see how the traffic looks!
TT2 iPhone Web App
Customer Management System
A new Customer Accounts system to submit permit applications and manage existing permits was designed into the new website. The system is entirely web based and integrates directly with their existing permit top-up systems which dynamically adjusts the balance of the account as journeys are made.
My Account Screen - We have blanked the personal information!
The permit application process and management of Customer Accounts in the system required a unique interface dashboard to facilitate this.
TT2 Management System - Sample Data Only
We continue to develop and support TT2 as they move forward and provide a 4 hour maximum response time for any support issues, a high percentage of which are resolved within the first hour.
The new website has been and continues to be a great success enjoying regular traffic (no pun intended) of between 30,000 to 42,000 visitors per month. The operating system breakdown is really quite interesting too as it shows the up take of the mobile services which have continued to grow as the months go by.
TT2 Website - Operating System Usage Breakdown
For more information regarding this project please contact John Barker on 0191 4235688.
What TT2 Ltd said:
Trevor Jackson, Managing Director of TT2, said: “I’m delighted with our new website. It looks great and reflects TT2′s philosophy to deliver high quality customer service as simply and effectively as possible. Urban River worked very closely with us throughout the design and development process and really came to understand what we wanted from our new site. We have some greatly improved functionality throughout the website making the online experience as user friendly as possible.”
“We’ve had particularly good feedback from visitors for the new webcam feature, and the live journey time data. Both of these features have become essential journey planning tools for many of our customers.”