Kids 1st

Services provided: Marketing Campaigns, Print Design, Web Design

Kids 1st is the largest privately owned nursery group in the North of England providing excellence in childcare.

Marketing agency Urban River has worked with Kids 1st as their sole agency for the past six years with a clear brief to deliver work which is consistent with their approach to care – “outstanding” This works across all channels, from branding and print based literature, through to campaigns and online.

Over the years we have taken an existing logo and developed an overall fresh and modern brand. As a service based business with a clear audience we have maximised the use of colour and imagery whilst maintaining a professional yet creative appearance.

We have invested a considerable amount of time researching the sector and getting to understand what makes Kids 1st so unique to then have the ability the convey these messages through the overall marketing strategy.

Our work encompasses brochures, design of regular newsletters, adverts and campaigns supporting the opening of new nurseries together with a range of other ad-hoc creative deliverables.

The brand has evolved into a widely recognisable look which has contributed to an extremely successful business.

An original website was developed which encapsulates the whole approach of Kids 1st which presenting information in an easily digestible format to ensure parents can navigate the site with the minimum of fuss. Kids 1st is all about belonging, support and one big happy family which has been reflected across the website.

A new website will be launching this year to further reposition the organisation as a leader in their field.


Kids 1st on desktop, tablet and mobile
Kids 1st inner page
Kids 1st artwork
Kids 1st artwork

We have worked with Urban River for five years now and in that time they have brought lots of new ideas to life, as well as enhancing our brand. We work with the team on design, print and digital projects, all of which are delivered on time and with the fun elements that we desire.

The Kids 1st brand is perfect for us and we look forward to developing this further with Urban River.  All of the team are very helpful and work hard to help us to achieve our marketing goals.

Mark McArdle, Managing Director, Kids 1st