Kids 1st is the largest privately owned nursery group in the North of England providing excellence in childcare.
Marketing agency Urban River has worked with Kids 1st as their sole agency for the past six years with a clear brief to deliver work which is consistent with their approach to care – “outstanding” This works across all channels, from branding and print based literature, through to campaigns and online.
Over the years we have taken an existing logo and developed an overall fresh and modern brand. As a service based business with a clear audience we have maximised the use of colour and imagery whilst maintaining a professional yet creative appearance.
We have invested a considerable amount of time researching the sector and getting to understand what makes Kids 1st so unique to then have the ability the convey these messages through the overall marketing strategy.
Our work encompasses brochures, design of regular newsletters, adverts and campaigns supporting the opening of new nurseries together with a range of other ad-hoc creative deliverables.
The brand has evolved into a widely recognisable look which has contributed to an extremely successful business.
An original website was developed which encapsulates the whole approach of Kids 1st which presenting information in an easily digestible format to ensure parents can navigate the site with the minimum of fuss. Kids 1st is all about belonging, support and one big happy family which has been reflected across the website.
A new website will be launching this year to further reposition the organisation as a leader in their field.