One Green Route
One Green Route comprises the single largest network of fuel filling stations retailing bio diesel in the UK and they approached Marketing Agency Newcastle Urban River to create a brand identity and raise their profile.
To raise the awareness of biofuels, their benefit and availability.
Through the use of interesting illustrations and clear messages, we developed a range of print design materials including maps, posters, exhibition banners and other outdoor media.
The production of a network map supported by a website incorporating a number of tourist hotspots to encourage and maximise usage was promoted via a regional campaign.
The marketing campaign has attracted National attention and a number of larger retailers have now become part of One Green Route.