Overcoming Theatre
Services provided: Branding, Web Design
Helping people experience theatre and develop through unique theatre practitioner workshops and the web based information hub overcomingtheatre.com
Brief
Overcoming Theatre approached Newcastle marketing agency Urban River with the remit of making theatre exciting to young people. Specialising in using traditional acting techniques to overcome confidence whilst providing educational support and resources online is what they are about.
We were challenged with creating an identity and digital resources to deliver their content to a subscribing user base.
Solution
The overall brand needed to be different, something visually interesting and easily recognisable. The style and colours used gave a darker edge, but one which would lend itself online.
We set about developing a WordPress solution to provide a site which was simple to manage, whilst allowing us to create and integrate the elements of bespoke functionality. The site was base around delivering a range of video based online content accessible through a secure paid for subscription service. The site also incorporated a blog commentary and forum to encourage user participation and interaction.
Following the initial launch event, theatrical of course, Overcoming Theatre has gone on to great things delivering workshops to a range of organisations and developing a paid for user base.
