Sling Baby

Services provided: Web Design

Sling Baby is an e-commerce store selling baby slings, focusing on providing useful sling-based information and offering a consultation service.


Sling Baby’s aim is to bring the beauty, comfort and practicality of babywearing to parents and babies everywhere. Sling Baby needed a new e-commerce website that would allow users to purchase products and read about the benefits of wearing a sling.


Sling Baby commissioned Web design Newcastle agency, Urban River to design and build their new website.

The website needed to have an informal and warm style throughout the design. This was achieved through colourways, icons, textures and a personable tone. The website offers users the chance to see the benefits of wearing a sling and how to choose the right one. The site offers a try before you buy service which was integrated into the e-commerce functionality.

The new e-commerce website has a seamless buying experience. Which encourages a quick, informed, secure and easy purchase for the user.



Sling Baby
Sling Baby

The e-commerce website provides honest information for parents to make an informed choice. Through a quick and easy purchase that is fully secure.