Services provided: Featured
Before Visuna was created as a brand, the company was known as Oil Consultants. Oil Consultants was a global recruitment company that specialised in the mobility of oil and gas personnel worldwide. Oil Consultants could foresee the energy market transitioning into renewables and made the decision to evolve into the clean energy market too. They required a full rebrand of the company, to reposition their business aligning to their vision of moving into the renewable energy and tech recruitment market.
The brand and website had a dated look and feel and represented the oil and gas sector only.
Discovery sessions were carried out with the team at Oil Consultants to understand their strategy and objectives. Extensive competitor research and marketplace research of the transition into the global transition of renewable energy was undertaken. Our findings were compiled into reports providing a basis for the way forward on the branding strategy.