North East BIC

Services provided: Web Design

The North East Business and Innovation Centre (BIC) has created over 7,000 jobs and helped 2,500 businesses since it was established in 1994. The organisation is a complex providing both workspace and business help and advice.

The North East BIC website is key in supporting the overall offering and Urban River was approached in 2014 with the brief to redesign and build a website that was easy to use and update whilst providing a good overall user experience.

The BIC provides such a range of services that we needed to start with a blank sheet. For example start up and established business may well have different requirements and we therefore needed to map out different user journeys.

The site was built using WordPress with multi-site functionality enabling both customers and staff the ability to log in and interact.

The site incorporates a number of bespoke features including:

  • Search and book events online
  • Ability to search, view/enquire/book work space & office accommodation in real-time
  • Ability to search and view tender opportunities
  • Internal intranet enabling staff and tenants to access a range of information and documentation
  • Integral blog with category and author search functionality

The site has been built responsively to provide the best user browsing experience regardless of the device used.

With such a large amount of content (hundreds of pages) it was key to develop a clear page structure and navigation to enable users to find what they want in the shortest possible time. Through clean design and a clear structure with specific calls to action on every page, the new North East BIC site has proven to be a big success.


North East BIC on desktop, tablet and mobile
North East BIC inner page

I have really enjoyed working with Urban River who have done a fantastic job. The new website will be easier to navigate for users and easier for myself and the team to update and manage. Most of all I am pleased that it has delivered a solution that will enable our clients to get to know us better

Chris Bland, Digital Marketing Executive, BIC