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Northumberland College

Services provided: Marketing Campaigns, Print Design

Working with this leading FE college to concept and implement a school leavers, Marketing Agency Newcastle Urban River created a marketing campaign across a range of media.

Brief
Simple – increase the student intake in the light of strong competition. Northumberland College serves the most sparsely populated county in the country which meant the marketing campaign had to really stand out.

Solution
We created a surreal, unusual and humourous look based upon a range of uncontrollable enthusiasm.
Using real life students and a range of tongue in cheek scenarios to illustrate the wide range of courses, The “Can’t stop doing it?” campaign was born.
Marketing Agency Newcastle Urban River managed the entire campaign which was rolled across the entire Tyne Tees region though various media including online, print, via social media, outdoor advertising, cinema and radio.
A series of short films construction scenario and a travel and tourism scenario together with a variety of radio sound bites were developed to further promote a range of awareness events.

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Northumberland College campaign

A selection of radio sound bites developed to promote a range of awareness events

Northumberland College campaign

  • Website traffic increased 60%
  • Open event attendances increased 35%
  • Course applications increased 19%