Simple – increase the student intake in the light of strong competition. Northumberland College serves the most sparsely populated county in the country which meant the marketing campaign had to really stand out.
We created a surreal, unusual and humorous look based upon a range of uncontrollable enthusiasm.
Using real life students and a range of tongue in cheek scenarios to illustrate the wide range of courses, The “Can’t stop doing it?” campaign was born.
Marketing Agency Newcastle Urban River managed the entire campaign which was rolled across the entire Tyne Tees region though various media including online, print, via social media, outdoor advertising, cinema and radio.
A series of short films construction scenario and a travel and tourism scenario together with a variety of radio sound bites were developed to further promote a range of awareness events.