Generate leads for your business online
Published: July 2020
Generate more leads for your service-based business – web design hints & tips
Your web design plays an important role in your lead generation strategy. If your website is slow to load with inconsistent branding, poorly written copy and confusing navigation, your visitors will drop off before they have the chance to become clients of your service-based business.
There is plenty you can do to optimise your web design for lead generation, so keep reading to discover how great design and UX can transform your visitors into paying customers.
User Experience (UX) is Non-Negotiable
UX is more than just a buzzword, it is a vital part of web design. You can never underestimate the power of a positive online experience (or the impact of a negative one, for that matter). From the moment your visitor lands on your website, you have less than 15 seconds to provide them with a reason to stay. Great UX is intuitive to the reader, they know where to go to get the information that they need. This includes clear navigation, direct call-to-actions and swift loading experience.
To ensure UX is at the forefront of your web design, you should work with a team of dedicated UX and web designers to carry out research and discovery that will inform everything from your website’s layout to lead generation mechanisms.
Don’t Keep Them Waiting
We’ve already touched on the importance of loading speed in web design but this really deserves its own section. It’s not just about creating a great online experience for every visitor, but it’s also vital for SEO that your website loads quickly. You can test your website loading speed on Google’s PageSpeed Insights or GTMetrix, you’ll even receive some pointers for improving your loading times.
If you want help boosting your site speed, check out this article from our web designers with tips and tricks to make sure your website loads as fast as possible.
Create Lead Magnets
So often, service-based businesses rely on contact forms to generate leads from their website. However, your website has so much more potential to attract the right eyes – and acquire data at the same time.
Lead magnets are pieces of content such as blogs, case studies, white papers and eBooks that provide value to your reader. By answering some of your visitor’s biggest questions, you can give them the insight they need and also position yourself as thought-leaders in your niche.
The best service-based businesses take this a step further by providing a snippet of the content for free and requiring customers to register their details to receive the full white paper or eBook. This exchange of value is one of the most effective ways of generating the right kinds of leads for your business. Don’t forget, if you are asking for customer details you must ensure all contact forms are GDPR compliant and you keep the security of data as a high priority.
Target Relevant Keywords to generate leads
An effective SEO strategy never ends. As the world changes, your website visitors will find have new problems that you can provide a solution to. Be sure to check your Google Analytics and Google Search Console regularly and actively interrogate how people are arriving on your website. What are they searching for? And are you answering their questions?
You may need to build dedicated landing pages as interest and appetite grow for a certain area of your business. When you run a service-based company, the web design is never really finished – it’s an iterative process and the more you put into it, the more you will achieve.