The graze experience
Published: October 2010
A few months ago our good friends bought my wife and I voucher for graze.com. (Thanks again Carly and Big Neil!)
I wasn’t sure what it was if I’m honest, but was intrigued to try it out. Considering my love of food and my obvious interest in anything online, it was a masterstroke of a gift (I’m told Neil wasn’t so sure as it didn’t involve alcohol). Not only were the healthy snacks delicious but graze have designed one of the best user experiences I’ve ever had online.
What’s so good about graze?
Every step of the way they never fail to impress. The quality of the food is first class, the packaging is very well thought through and the design style suits them perfectly.
Hats off to their creative and technical teams, in my opinion they’ve got the user experience bang on. I can’t fault it.
Rate or Slate
While you’re happily munching your way through your box you’ll receive a timely email message from graze asking you to Rate or Slate the snacks. It’s a lovely way of customising your experience going forward and ensures that you don’t get those damn olives again. To be fair, I’ve never had anything I didn’t like as I spent a little bit of time telling graze what I liked, didn’t like and fancied trying.
Where the clever bit comes in is the use of social media on the rate or slate feature. It’s just too easy to quickly tweet what box you got that day, I use this just about every time.
Feed your friends and referrals
Next up is the killer marketing techniques. Feed your friends and the referral code.
graze make it simple for you to recommend a friend. Your lucky friend will get a free box, if they sign up using your referral code. They even give you an incentive to do so. You earn £1 off your next box if someone signs up with graze using your feed your friends code. They’ve recently added an option whereby you can choose to donate the £1 to charity should you wish to do your bit.
They’ve covered every step of the way from a branding perspective, right down to the emails they send.
The last part of the graze user experience I want to focus upon is the gifts. Yet another feature I’ve used and plan to use in the future. They’ve got this customer experience just right too, I’m not sure how they could have made it any easier.
As you can tell, I’m a fan as well as a customer. This is what the web is all about to me, simple features that real people use. Websites that surprise and delight and never leave a bitter taste (pardon the pun).
Check graze out for yourself, you’re welcome to use my referral code Q2HRP2Y to grab yourself a FREE box.
I’ll donate the quid to their charity of course! 🙂