Is your website outdated?
Published: October 2018
An online presence is vital to the success of any business but merely having a website is not enough. Your website needs to be user friendly across all devices and provide a simple way for your customers to buy goods, order services or find information with as little stress as possible.
So, is your website outdated? Take a look to see if you need a redesign.
Slow and unresponsive
How long does it take for each page to load? Customers demand instant access and a couple of seconds delay could mean the difference between customers staying on your website or looking elsewhere.
Does your home page have large, memory hogging photos? They may look great, but nobody will get to see them if they take too long to load.
Java and Flash elements are outdated technology that don’t work on many browsers and mobile devices. If your site still uses them, it is time for a rethink.
Doesn’t work well on mobile devices
The majority of website visits are done via mobile devices or tablets. Your website needs responsive design, so it adapts to whatever device or browser it is viewed on. Everyone gets a consistent user experience. If you have an outdated website you could be losing customers if there is not a seamless experience.
Not easy to navigate
In the past, fitting as much information as possible onto the homepage was the fashion. This left the screen looking cluttered and with space being at a premium, especially on mobile devices, users are looking for clean websites with easy to understand menus.
Do you and your web designer understand the user journeys your customers will take? These will map out the easiest way to navigate your site. If it isn’t clear how to negotiate your way around your website, your customers will give up.
Bounce rate and search results
You should be getting stats on visits to your website. They should show not only how many visits but how long each visitor stays, where they are visiting from, what device they are using and crucially, how many purchase something.
Analyse these results carefully and consider if there is any area you wish to improve on. Maybe your figures have remained static, however as the world moves online, you should be seeing an increase in web traffic year on year.
Is your site taking full advantage of modern Search Engine Optimisation (SEO) techniques? Rules and algorithms change all the time and if you don’t keep up, your site will slide down the ratings on Google.
Is your website taking advantage of the latest technology? Such as automated emails, links to social media, blog feeds and links to back office functions, stock control etc? There’s a whole world of customer relationship technology out there that you may not be aware of. The key purpose of your site is to generate leads, so it is vital that you keep up to date with all of the technology that is available to help you do that.
Websites begin to look old very quickly and customers see this as a reflection of your business. Does your site contain outdated information or redundant links?
Does it look like it was designed years ago and forgotten about? This is your storefront, it needs to look as good as it can.
Your website doesn’t only need to be easy to use for your customers, it has to be easily updatable for you. Whether you are adding a blog, updating product information or adding a new page, you need to be able to do this with the minimum of fuss.
Modern websites come with easily updatable templates which enable you to update your website without the need to call in a web designer each time.
If your website is beginning to look outdated, contact Newcastle web design company Urban River today to see how we can help you create a website that is designed to keep up with your business.