Key website design changes for Christmas week
Published: December 2015
“Twas the night before Christmas, when all through the house, not a creature was stirring, not even a mouse”. Your customers may well be stirring though. As great swathes of business shutdown for Christmas week, many are still operating and people may well be looking for your products and services. Here at Urban River, we’ve come up with our list of key festive website design changes to ensure you and your customers have a Merry Christmas.
Ecommerce delivery notifications
The Christmas shopping rush doesn’t just end on Christmas Eve. In 2014, UK consumers spent £636 million online on Christmas Day alone! Make sure that your online store has key dates available for customers to see. When will you dispatch? When can they expect delivery? Displaying a clear message banner of key post Christmas dates not only improves the customer’s experience, but could make all the difference in them placing an order with you.
Open times banner
If customers come to your premises, be it click and collect, or people researching you online prior to setting out from home. They won’t be impressed if you’re still listing yourselves as open 9-5 on the website and they turn up to find the shutters down. If your opening hours do change, by all means email your existing customers and post them on social media letting them know, but never forget than most people research a company online before they do anything else. Make sure you don’t trip up and be clear on your website as soon as possible.
Most people set up personal out of office reply during the festive period, but what about your enquiry forms on your website? Or your generic ‘sales@’ or ‘info@’ email address that a customer may use that’s attached to your website? Never underestimate the buying cycle of your customers, anyone visiting your website during Christmas week will be there with good reason. Make sure you’ve got the opportunity to offer a first class service from the start.
Social media monitoring
Social media is so much more than just a broadcast channel. For some it’s a social CRM for dealing with customer requests, queries and dare we say complaints. People expect instant feedback online, so it’s important to decide who in the business is going to be monitoring your Twitter feed or Facebook page during the downtime. Make sure your customers are aware that you’re still contactable via these methods and how quickly you’ll be able to help.
If social media is a big part of your marketing strategy, it’s important not to forget your customers and go silent during your office shutdown. Look at scheduling your posts beforehand with Tweetdeck or Hootsuite. Make them engaging and on topic. Even if it is just to wish people a ‘Happy Christmas’ or asking ‘if Santa got them the gift they really wanted?’. Effective brand marketing doesn’t have to stop just because you’re not at the office.
It’s important that every online business should have a content strategy. Just because it’s the end of the year, doesn’t mean your content calendar needs to come to an end. In the run up to Christmas research and write your posts in advance. What could your customers be looking for during that time? If you have an ecommerce website, a post on how an effective companies (like yours) deal with returns would be ideal, or maybe a sneak preview of your January sale? Early planning should make your time off as relaxing as possible.
If this all this seems too much to cram into the final weeks of the year, let us at Urban River help you. With eye-catching website design, we can create effective festive banners to display on your website, update web pages to display key open dates and times. We can even mange your social media for you. Business never stops, but you’ve worked hard this year and you deserve a break. Talk to us today and make sure your Christmas and New Year is nothing but a merry one.