Local Business’s Rapid Growth Is ‘Snow’ Surprise

Published: April 2016

A national organisation with global aspirations, North East based SnowShock is one of the UKs leading retailer of premium quality iced drinks and state of the art slush machines. They have seen their revenues increase 4 fold in the last three years and have with ambitious targets to achieve annual sales of £5 million by 2017.

Following 4 successful years of working together with Newcastle marketing agency Urban River, the start of 2016 saw a decision to completely outsource the entire marketing function. This includes the ongoing development of a range of brands, all aspects of their marketing campaigns both on and offline and the recent launch of a new Magento based Ecommerce website.

The development of the new website has incorporated a range of fully integrated features, including bespoke customer pricing, fully automated stock control and complete integration with Sage accounting. This has allowed SnowShock to streamline their business processes and increase their working efficiency.

“Urban River truly understand our work ethos and share our drive to turn SnowShock into a global brand”, said Peter Campbell, MD of SnowShock. “They have been an instrumental part of our success through the development of our previous website and their continued full service marketing support”. “With an ambitious brief to streamline many of our work processes, integrate our accounting software, electronically manage stock control and handle bespoke customer pricing, the Urban River team has developed a tool for us that will help push SnowShock to the next level”.

“We have been working with SnowShock for over 4 years now supporting their growth”, said Urban River MD, Carl Buckley. “SnowShock have a great product and know their market. The missing piece was having an agency that understood just how to exploit their full potential”, “As a real North East business success story, we are proud of our ongoing relationship and look forward to helping them take the ambitious step to global success”.

Take a look at our portfolio for a more detailed look at just how the Urban River team have taken SnowShock to a new level of success.

If you’d like to achieve some real and lasting results from your marketing, speak to Newcastle Marketing Agency Urban River today. Call us on 0191 456 6199 or email us at

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