Web design principles for your website

Published: September 2018

Website principles – Web design basics for your website

When building a website, what is necessary and what isn’t can get lost amongst your brand vision. You want it to look good, have a professional feel and be at the same standard (if not better) as your competitors’ websites. In the excitement of putting your business out there, it is easy to lose sight of what your website needs in order to be useful to your customers. We’ve made a list of the web design essentials to help you stay on track.


Stepney Bank Stables

Mobile optimisation

More people browse the web on their mobile phone than they do their desktop computer. Mobile browsing makes up for around two thirds of traffic and will be the first device people use when they want to find you and your business. Despite these overwhelming statistics, many people do not have a mobile optimised website! Mobile browsing hasn’t stopped at two thirds either…it’s increasing every year! If your website is unusable on a phone, you need to focus on changing that as a priority. Also ensure your web design is focused on mobile browsing.

Website principles_call to actionCalls to action
It’s alarming how many websites don’t have a specific call to action. With no instruction as to what you want your website visitor to do, how will they know what you’re looking for from them? A simple line encouraging them to browse, buy or get in touch will give them a way to interact with you. It sounds silly, but sometimes you have to be really clear about what you want from your customers and a call to action on your site is a good example of that.

Responsive website


Designing your website to be secure is vital, especially with all the latest changes to data protection. You could do some real damage to your customers and their personal information if you don’t make sure your website is protected. If you think you can get away with not investing in security, you’re wrong. Browsers like Google Chrome alert users when they are about to enter an unsecure and potentially dangerous web page. If you take payments through your website, your customer’s browser will flash as soon as they enter the ecommerce process to let them know that their payment details may not be safe. Would you use a website like that? No, we wouldn’t either.

An SSL Certificate on your website can reassure your customers they are safe on your website. Things have progressed and as from the month of July, anyone using the Chrome browser (which is estimated to be approximately 30% of users) will have any site flagged up as insecure if it does not have an SSL certificate. Whist this does not mean your site is not secure, it does mean that the link between the user and your site isn’t fully secure and research shows that many users log off if they see this message.



Crucial information about you

Can you describe what your business does in one sentence (without using jargon)? That should be the first thing your audience see when they land on your page. So many businesses assume that customers know what they do – but they often don’t. Make it clear, and remember that an About Us page won’t go amiss either, they might be interested to dig deeper into your history and values. And of course, make sure the most important information is available – your contact details! There’s very little point in having a website if you don’t make it easy for clients to get in touch.

Web design isn’t just about the pretty things! Whilst imagery and nice colours are all well and good, you should be focusing on web design with the customer in mind. Put yourself in their shoes, think about what they need, and you’ll be on your way to designing a great website.


If you’re looking for Newcastle web designers to help you put together a fantastic website, get in touch with us today.


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