ABCO brand identity

Published: July 2014

Brand Identity Introduction

ABCO are a leading company in the supply and distribution of dispensed soft drink syrups throughout the UK.

They needed a strong brand identity to represent the ABCO organisation.

ABCO Portfolio item


ABCO approached Urban River to create their own brand identity for a range of high quality drinks, ‘The Original Cola Company’ (OCCO). The new range of OCCO syrups are available to clients alongside numerous global brands. The OCCO branding would feature heavily in all new marketing material for ABCO and throughout their website.

ABCO Portfolio item


Urban River designed and created a suite of logos to cover the vast array of flavours available under the OCCO brand.

The resulting logos are unique and recognisable individually and work well as part of a wider range of flavours. The logos were designed square in shape to allow maximum exposure on all on-line and printed marketing material.

ABCO Portfolio item


ABCO now have a comprehensive brand identity for their OCCO range of soft drink syrups which flows throughout their website and printed collateral.

The OCCO brand range now sits comfortably alongside the other global brands that ABCO supply and distribute, such as Pepsi Cola, 7-up, Coca-Cola, Britvic, IRN BRU, Lipton Ice Tea and Miranda orange to name a few.

Urban River have created brand identities for a wide range of clients. See some examples of our work here. We also provide easily managed websites and design for print.

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