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Responsive websites to be rewarded by Google

Published: April 2015

Google recently announced that it is making a significant change to its search algorithm for ranking their mobile search results.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
Read the full Google announcement.

Google has indicated that they will not only label your website as mobile-friendly, but will also use that to determine if your site should rank higher in the search results.

The impact this could have on any website which is not responsive, when you think nearly 50% of all traffic on the internet is viewed through a mobile/tablet device, is significant.  Imagine the impact on your business if 50% of your website enquiries disappeared overnight.

So, how do you check to see if you website is responsive and mobile-friendly?  Well Google has a couple of great resources which you can use to check.

It has also been identified that Google are considering a completely separate mobile index in the future, which will surely put the nail in the coffin for non-responsive websites.

If you’ve discovered that your website is not responsive, why not get in touch and we can guide you through the process of getting a new responsive website, which is going to work well for your customers and you as a business.

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