Woo Commerce Vs Magento – What’s right for you?

Published: March 2018

We’ve previously discussed whether you have the time for e-commerce. The next question you need to ask is ‘Which e-commerce solution is right for me?’

With WooCommerce having nearly 2m customers worldwide and Magento 250,000 they are the two main competitors.

With both solutions being open-source and offering a basic free option with a strong community behind them, it’s not an easy choice and so it very much depends on your requirements and level of expertise.

Questions to consider:
• Who are your target customers?
• How many products do you offer and what would be the traffic of your online store?
• Can you support your store with additional infrastructure, such as an ERP system for invoicing or inventory management?
• Do you want your store to be fully customisable?
• What is your budget?

Woo commerce



WooCommerce is a powerful plugin for the WordPress platform. Owned by Automattic, the owners of WordPress, it offers the ease of use of WordPress along with all the features you need from an e-commerce solution. Users of a WordPress-based website looking to create an online store, would most likely choose WooCommerce. Being WordPress-based, it is a lot easier to find a WooCommerce developer if you are not planning on carrying out the work yourself. Whilst easier to use than Magento, its scope of functionality is narrower. It is therefore more suited to smaller e-stores with a limited set of needs.

• Popular and actively supported
• Free to use other than web hosting expenses.
• It’s easy to pick up if you have any experience with WordPress.
• Supports unlimited number of products.
• More free and paid themes
• Being WordPress based it has a superior content management platform.
• Can be set up and launched quickly.

• Requires you to find your own web host.
• Whilst the platform is free, Premium themes and extension costs can become expensive.
• If you don’t use WordPress, you will need to learn to use both WordPress and WooCommerce.
• Needs technical knowledge and expertise for integration
• Extensions are usually added extras

Best for
Small to medium sized stores

Woo Commerce example
Chocolate Fayre – A chocolate shop that wanted to sell their products online. Inviting imagery and an easy user experience. Additional functionality was created for the hand select your own chocolate section.

Chocolate Fayre

Woo Commerce example
Compare Sportswear – Pushing the boundaries of Woo Commerce. This price comparison website delivers the correct product information to the users. By using an affiliate service data feed on the website it compares prices on sportswear. This allows the user to check prices of products and where to buy them from. So although Woo Commerce has a smaller scope functionality wise than Magento. With the right expertise, there are boundaries can be pushed.

comparison website





Owned by eBay, Magento was designed as an e-commerce solution rather than a plug-in and is tailored to web development professionals, and medium to large online stores. Therefore it offers an extensive set of features, which makes it ideal for larger stores, such as Nike, Olympus and Samsung, or those looking to grow.

Whilst geared towards the larger company, the offering of a free Community Edition means that small businesses can also benefit from its functionality.

• Can handle any size of online store.
• Fully customisable.
• Streamlined checkout service.
• Efficient APIs connect with third party solutions such as PayPal.
• Ability to narrow down searches.
• Upselling and cross selling opportunities.
• Advanced security features and dedicated patches.
• Premium offerings include hosting.
• Sophisticated analytics.
• Advanced ERP integration.

• Development experience needed.
• Can be costly if not using the Community Edition.
• More time needed to get up and running.

Best for
Larger stores that require a wide scope of functionality add ons and flexibility

Magento example
Snowshock – this ecommerce website also includes a range of fully integrated features. Such as bespoke customer pricing, fully automated stock control and complete integration with Sage accounting.

SnowShock website

Woo commerce vs magento – conclusion

Magento, developed for e-commerce purposes, is used mainly by large enterprises and is an ideal solution for those who already have a popular e-store, but want more functionality. WooCommerce is used widely amongst smaller firms who are comfortable with WordPress and like its ease of use. Therefore it is by far the cheaper of the two but offers limited functionality. When it comes to Woo Commerce Vs Magento they both have their pros and cons so consider what you want from your ecommerce shop and decide what’s right for you.

If you would like to know more about which e-commerce solution could work for you, speak to our web marketing experts at Newcastle based digital agency Urban River.

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