Compare Sportswear Comparison website
Compare Sportswear is a sportswear/equipment comparison website. It allows users to search the UK’s leading sports retailers in one place to save both time and money.
Compare Sportswear needed a brand and a website that would appeal to the sports and leisure market. They wanted to deliver a comparison website solution that allows users to browse a vast range of branded products. With the intention of whatever the sport the user is interested in, they will find the retailer with the best deal.
Firstly, Urban river created a brand that would appeal to the marketplace and rolled this out across the website. Urban River created a solution to deliver the correct product information to the users using an affiliate service data feed on the website. This was a complex piece of functionality that required problem solving and skilled coding. So, when the user visits the site they can search by a brand (e.g. Adidas) or a particular sport (e.g football) and will receive the correct real time information. This allows the user to then browse and chose the product they want at the best price. As a result, Urban river created a website that delivered a seamless buying experience for the user.