Services provided: Web Design
Connecting complex IT, communication & security systems into single, easy-to-manage solutions
Advantex appointed Urban River to develop a new updated look and improved user experience website. The challenge was to create a new website that positions Advantex as the leader in their field. This was done by displaying services, who they support and their expertise.
The Urban River digital and design team worked with Advantex to create a vision of the web experience. This was carried out through siteflows, wireframes and visuals. Bespoke photography, videos and icons were also created for the site. This provided an insight into the business and services with an authentic feel. The website works fluidly across desktop, mobile, and tablet devices.
Advantex were keen to be able to upload ongoing content. Therefore, Urban River created an easy to use back end system. With new content and case studies being updated regularly it helps to keep the website fresh. More importantly the more content that is created provides the opportunity to optimise the website and help Advantex get up the rankings in Google.
The previous website consisted of a dated look, a difficult user journey and very little viewed pages. The new website is dynamically responsive, easy to navigate (front and backend), updated and highly optimised.