Services provided: Web Design

AGMA is a World leading solutions provider in industrial cleaning, cleanroom sanitisation, corrosion prevention and protection.


Previously, AGMA had a website that was considered difficult for the user to navigate around. In addition, it was a confusing task to find the correct product to fit the users need. AGMA had a remit to create a simplified structure and easy to use website. AGMA required a website that would create clarity and encourage potential customers to get in touch.


AGMA commissioned Leading Newcastle web design agency, Urban River to design and build their new website.

Urban River created clear user journeys for the users the information was delivered in a thought out process. We developed a website structure that encouraged the user to navigate to a sector. Then we presented the product range and then finally the products. We created an easy stepped progress to help the user make a buying decision. We created a log in section for users to download relevant information and for the client to upload and amend information quickly and easily.

It was important that the client had the ability to amend content easily, so, we built the website using an intuitive content management system (CMS). This means AGMA has a website that is easy to use and future proof for their content needs. We prompted calls to action throughout the website to encourage users to get in touch.

We delivered a responsive web design that works across various devices and platforms.

Urban River produced a clean and clear look for the website to fit with the overall AGMA brand.

As a result, the client was extremely satisfied with the new website. In addition, describing the process as professional, responsive and prompt.


AGMA website

The Urban River team have been professional and prompt throughout the entire process. I liked how I could liaise directly with the developer who was building the site. We are thrilled with the new website and look forward to working on new projects in the future together.

Pippa Franklin, Company Secretary, AGMA Ltd