Ford Engineering Group
Services provided: Web Design
An international company with a diverse, customer base, Ford Engineering are a global specialist in the precision machining of components for the automotive, defence, aerospace and laminated products industries.
As part of a wider group restructure, Ford Engineering approached web design Newcastle agency Urban River, to create a new corporate website and streamline their 3 existing sites in to one modern, global website.
Starting with in depth competitor analysis and keyword research to truly understand Ford Engineering’s capabilities, their business and their market place, Newcastle web design company Urban River needed to create a clear user experience so as to integrate the three existing websites successfully.
It was important for Ford to have a website that could be easily updated by their in-house marketing team with the option to add case studies and further content as required. Built with a user friendly WordPress CMS, Urban River ensured Ford had a website that was easy to use and future proof for their content needs. With a global audience, a responsive design that would work across multiple devices and platforms was delivered along with clear user experience navigation to the key areas of Ford’s operations.