Black & White Engineering
Services provided: Branding, Web Design
Black & White Engineering is a specialist engineering consultancy offering award-winning Mechanical, Electrical and Public Health design and consultancy services on a global basis.
Brief
Black & White Engineering appointed North East based marketing agency Urban River to develop a new updated look and improved user experience website. The challenge was to create a new website that positions the company as not only a leader in their field, but a site which provided a simple user experience to promote their level of knowledge, service offering and supporting case studies.
Solution
The Urban River digital and design team worked with Black & White through a structured planning process to develop the end solution before any build started. Through this bespoke approach and the use of siteflows, wireframes and visuals, we were able to bring the site to life pre development enabling the client to fully understand our ideas at every stage. Bespoke photography and icons were developed for the site to provide a modern look & feel whilst enhancing the overall navigation.
It was a key element that Black & White Engineering staff were able to self manage the site and keep projects updated. As part of the build we created an easy to use back end system with some SEO functionality built in meaning the website remains fresh, Google rankings improve and content can be found online.
