Brushtec is one of the worlds leading specialist manufacturers of brushware for industrial and municipal applications. The Company specialises in floor/street sweeping and works with a number of original equipment manufacturers.
When Brushtec approached Newcastle Marketing Agency Urban River, their original logo had been developed 20 years before and they felt that it was no longer fit for purpose. The existing Brushtec branding did nothing to convey their innovative and holistic approach.
The website was also extremely out of date and did not reflect the company’s efficiency, the up-to-date machinery, the manufacturing techniques they used or the quality of the products they sold on an international basis. The company needed an entire overhaul of the marketing practices to refocus and promote their business both on and offline.