Draeger is an international leader in the fields of medical and safety technology. We have worked with Draeger since 2002 with a brief to use creativity, but within the strict corporate guidelines. Over the years the channels to market have evolved across their markets and our responsibility has been to maximise the potential for these supporting Draeger’s advertising campaigns on a worldwide basis.
Over the many years of working together we have developed a thorough understanding of the manufacturing sector, tied in with how to market often technical products in a complex business to business marketplace.
Urban River has supported the in-house marketing teams to build awareness and promote Draeger as the leader across a number of fields. The range of work has been varied and included advertising campaigns, print based literature, concept and creative exhibition work, marketing campaigns and a range of digital deliverables.
More recently we developed the concept, designed and built an interactive web application taking away the need for expensive and outdated print based technical data sheets and price lists. This online tool has improved the overall sales process and made it much easier for customers to navigate around a complex range of interlinked products in a more environment.
Our creative skills were most recently put to the test as Urban River was approached to concept and create a short and punchy animated show reel to highlight the features and benefits of a recently launched worldwide e-commerce site.
Several years on, we continue to support Draeger enabling them to increase market share year on year.