Mortgage Pathways is the new name for the financial services arm of a leading North East estate agency specialising in the provision of mortgages for first time buyers and new build properties.
Following both competitor and sector specific research, we decided to create an identity with a modern graphical look and a friendly face. Pitching predominantly to first time buyers and the new housing market, the overall look needed to be fresh and clean.
The final logo is in total contrast to the marketplace ensuring that Mortgage Pathways is easily remembered in an otherwise crowded sector. The new website provides useful information, is very easy to update and integrates with a live real time feed of mortgage best buys. Based around competitor keyword research also means that the site ranks highly in search engines delivering a significant number of ongoing regular leads. A range of other supporting marcomms has been developed in support of a planned marketing campaign across house builders and home buyers alike.