ROAR Digital Marketing
ROAR creates and manages digital marketing campaigns through a variety of services.
ROAR appointed Marketing agency, Urban River to create a brand vision that had real impact. ROAR required full marketing support across a variety of mediums which Urban River provided. ROAR’s brand personality needed to reflect the companies ambitious aims and objectives.
We initially set up our discovery sessions with our key team member and ROAR. We discovered that ROAR wanted to be positioned as a straight talking, results driven company that spoke and looked a bit different to other competitors. In order to get the right messages across we created a tone of voice that was direct and goal orientated for ROAR’s client base.
The brand identity for ROAR was derived from a lions head alongside various straplines. Such as, ‘It’s a jungle out there’, ‘Marketing campaigns that bite’ and ‘We don’t shout, we ROAR’. We created a mix of vibrant colours, patterns, illustrations, icons and hard hitting facts to support ROAR’s vision of high impact results.
We worked with ROAR to create a vision of the web experience online. We carried out our 6 step website process which includes siteflows, wireframes, visuals, building and testing. The website works fluidly across desktop, mobile, and tablet devices. Urban River created a brand that reflected ROAR’s ultimate goals of being an attention grabbing brand both on and offline.
‘Urban River’s team is filled with experienced web designers and expert copywriters, meaning from the start of the project they made me feel 100% confident that they can deliver upon all promises and requirements of my rebrand project.’
Michael Knowles, ROAR Managing Director