Geordie Pantsman Breaks World Record
Newcastle based branding and design agency Urban River recently sponsored a local architect in his attempt to wear the most pairs of underpants at one time in a bid to break the Guinness World Record and raise money for charity.
The Geordie Pantsman website
Urban River designed and developed the Geordie Pantsman website, allowing local businesses to provide sponsorship in the run up to the event in exchange for their company logo to be printed on a pair of underpants.
Gary Craig of South Tyneside reached a phenomenal 211 pairs of underpants to claim the record breaking title on April 1st, at Dusk in South Shields and Carl Buckley, Managing Director of Urban River went along.
The event has seen growing publicity, with Geordie Pantsman appearing on regional news, local press and even had a mention on Have I Got News for You.