Tyne and Wear Development Company offers free and independent advice and business support on all aspects of business expansion and relocation in Tyne and Wear.
To coincide with the launch of their website, Tyne and Wear Development Company asked us to design a range of adverts.
By keeping the advertisement layout similar to that of the website, the brand image of the company remains recognisable, yet eye-catching.
Therefore, we created a complete range of case-study based adverts.
By including a quote and real-life imagery, the company has a face and the brand is humanised. Instead of including a range of clients or
listing the services that Tyne and Wear Development Company provide, a review has given the advert an honest face.
Potential clients are more likely to trust a real-life example over marketing bias.
It was important that the benefits, as well as their services, were emphasised during the advert as Tyne and Wear Development Company wanted to showcase how they’ve helped real people get real results.
The menu style beneath ‘How we can help’ mimics the website design to ensure the brand image is consistent. We did this because by keeping
the advertisement layout similar to that of the website, brand familiarity is encouraged.
We also wanted to make sure that any prospective clients flicking past the advert were clear of the message which is why we included the “Tyne + Wear = Success” headline. Initially designed to grab attention, if the reader was interested they could read the example success story but if not, the message is clearly communicated without the reader having to pay too much attention to the whole advert.
