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Our single message email
The single layout design of our email template features a message with a link to a Design Blog article on our website.
We try to send our subscribers useful tips and hints that they can practically apply to their business which hopefully increases open rates.
However, you can also use your email marketing to promote your products and services to non-customers, cross-sell or up-sell products and services to current customers or simply inform everyone of interesting stuff going on within your company.
It’s handy having the design team readily available to create a new image for our emails which match the content of the message.
It means our receivers can gauge what the message is about before they read it which is important in the time-precious world of business!
Our enewsletter example
A single message is best used if your company has something to say occasionally, but not frequently.
So, if you find you have stuff to tell your email subscribers most days, or even once or twice a week, it may be better to send them an email newsletter weekly or fortnightly.
The benefits of a newsletter style is that multiple messages can be incorporated into a single email and receivers will spend more time catching up with your news all at once rather than at frequent times throughout the week.
As previously stated, time is precious so collaborating news, advice, offers, etc. into a one email will be a massive help to the majority of your email recipients.
What good is sending out your email (both single and newsletter design layout) without monitoring its progress? None!
By using our analytics tool, we can see who’s clicked which links and when, where from and from which email client they used (iPad/iPhone/Hotmail/Outlook).
All of this information is useful for future campaigns and helps us to see what content is deemed interesting by which recipients so we can send them similar information at a later date.
To the prehistoric e-marketer the ‘email client’ may not be very useful, but to the modern (and increasingly Smartphone–savvy) consumer this is most relevant.
Are the majority of your receivers opening your emails via a Smart Phone? If so, is your content optimised for it? If the answer is anything but ‘yes’ it’s time to rethink the design of your emails.
Feel free to contact us to discuss how to improve your email communication with subscribers.
