How to create an effective marketing strategy

Published: October 2015

Let’s face it, there are so many ways to plan a marketing strategy for your business, but are they always effective? In a world where standing out amongst your competitors is essential, marketing agency Urban River give you tips of what should be included in your marketing plan, and how utilising these tips will help to see results that your company deserves.
You need to embrace content marketing – you may have read articles about the importance of content marketing, but you’re probably wondering how to get started for your business. Firstly, you need to be committed to writing regular blog updates about your company, what you do and how you do it. Think of your content marketing strategy as an ‘online friend’ to your customers. The tone should reflect your business and give honest advice to the readers and not just a selling tool. Remember to research your target audience before planning your content. If this is executed properly, you should see customer enquiries from reading a blog article they found online – PS Remember to share it on social media!

SEO Service

SEO is here to stay – SEO is not going away, so investing in an effective SEO strategy helps you to be ahead of your competition. In the world of marketing, everything should seamlessly interlink and SEO is no exception. Once you have written your content for your blog, it should be fully optimised to ensure it’s easily found by the search engines and your customers. SEO takes time, effort, knowledge and resources and is certainly not a quick fix, but when executed properly, you should see results. We can take all of the hard work out of SEO for you with our dedicated team. Find out more here.

social-media-imageSocial Media allows you to engage with your audience – Social media is integral to any successful marketing strategy. It’s a free way of getting your desired messages into the public domain (and works hand in hand with content marketing and SEO). Ensure you maintain your social media presence and keep your image and brand up to date. An old friend once told me a neglected social media account is worse than not having one at all. If you’re a retailer, ensure you answer any customer queries and try to get them resolved (and removed from social media) as soon as possible. This will work wonders for your brand awareness and reputation – you’ll be surprised how many customers use social media as a loyalty tool – more activity + more interaction + more likes = more reputable!


Keep your website up to date – we’re not just talking about updating your blog now and again; we’re talking about looking at your website thoroughly as a whole and deciding whether or not it needs a bit of TLC or a complete new web design look. Like a washing machine you’ve had for 5 years, it starts to break, it runs a lot slower and it doesn’t look all shiny and new like it used to. Why not put a spin on your marketing strategy and invest in a new website? It’s probably the most worthwhile investment for your business. Your company website acts as your online shop window, and with most customers turning to the web to find businesses instead of the Yellow Pages, it’s time to give your website the love and care it deserves. You might also be interested in reading our blog on how to buy a new website.

At marketing agency Urban River, we have over 13 years of experience in offering businesses a full service approach. We can offer award winning bespoke website design, SEO strategy, content marketing and social media advice – all delivering results of more customer awareness, increased profits and a better user experience.

If you’d like us to give you a helping hand with any or all of the above, we’d love to help out and achieve the marketing goals your company deserves. Reach out to us using the contact form or call our friendly team today on 0191 4235688.

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