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Olympic Packaging in 2012

Published: July 2012

This summer a variety of companies featured the Olympic branding on both product packaging and on the products themselves.

We take a look at our favourite selection of Olympic-themed design for everything from sweets to stamps!

1. Haribo

New for the Olympics 2012, Haribo gold medals. These mixed fruit flavoured golden yellow medal shapes come in five different designs. The gold medals have the design on one side and white foam jelly on the opposite.

Haribo Gold Medals

Haribo Gold Medals

2. Coca-Cola

Coca-Cola have certianly gone all-out for their Olympic-inspired packaging design.

Not happy with just the cans promoting their sponsorship of the London 2012 games, the colourful special edition packaging also featured on the glass bottles and cardboard packaging in which multi-packs of the drinks are sold.

Coca Cola

Coca Cola

3. Nikon

You may argue that fast moving consumer goods will be easier and safer to package in Olympic branding. Chances are, companies that make the goods (mostly food and drink) are aware of their shelf-lives and will only package a certain quantity for the London games.

You may argue Nikon have made a bold step in branding their binoculars – however I think they will be a nice keep-sake to use long-after the Olympic hype has faded into a distant memory.

Nikon Binoculars

Nikon Binoculars

4. Innocent

The Coca-Cola owned smoothie maker is the official juice and smoothie provider of London 2012 and the Paralympic Games.

To partner the Olympic packaging design Innocent is now planning a major campaign of on-pack activation, digital communication, live events and in-store marketing to back its sponsorship.

Innocent

Innocent

5. Lumix

As an official sponsor, Panasonic are ensuring that all of their products are getting a piece of the Olympic action.

Their limited edition Lumix S3 compact digital camera was launched earlier in 2012 to celebrate London Olympic Games – happy snapping!

Lumix

Lumix

6. Cadbury’s Dairy Milk

Apart from Haribo, Cadbury are the only company associated with the Games that I have seen adopting the medals in their packaging.

The special edition bars are available in three flavours; Nuts for Gold, SilveryCreme and BronzedCremeCrunch and feature Union Flag decoration on the packaging for maximum British appeal!

Dairy Milk

Dairy Milk

7. Panasonic

This 16GB Panasonic London 2012 branded SD card, complete with distinctive London Olympic branded packaging, is designed to meet demand for High Speed, High Capacity and Highly Reliable memory cards.

I imagine it will work wonders with the limited edition Lumix digital camera (number 5 on our list!)

Panasonic

Panasonic

8. Isle of Man Post Office

Not the most well-known brand I’ll admit, but these commemorative stamps from British fashion designer Sir Paul Smith should definitely get a mention.

Isle of Man Post Office stamps

Isle of Man Post Office stamps

Commissioned especially for Isle of Man Post Office, the entire stamp and postcard range are available as a hardback book on his website if you want to start your collection.

Wanting some more Olympic branding inspiration? Take a look at our favourite olympic advertising.

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